93.5 RED FM, one of the largest and most awarded private radio networks in India aims at creating awareness around voting this general election with its national campaign ‘Ab Watan Dabayega Button’. As a part of this campaign, Red FM reached out to the residents of an abandoned village Dalelpur which had boycotted the General Election, 2019 and convinced them to cast their vote.
RJ Raunac convincing the villagers of Dalelpur to cast vote
Dalelpur village in Gautam Budh Nagar consists of 250 residents and is very poorly connected to other cities. The villagers rue years of ignorance by the system including lack of proper connectivity to their village and had announced boycott of the Lok Sabha election.
RJ Raunac interacting with the villagers of Dalelpur on importance of casting vote
To understand the root cause of the problem, RED FM’s Morning No.1 RJ Raunac, who is Election Commission’s 'Youth Ambassador' of Delhi, decided to help villagers be a part of the election. RED FM has also arranged transportation for the villagers on the day of the election.
The drive also highlighted other challenges being faced by the residents and civil society participants have come forward to help. Take the case of Aastha, a local resident of Dalelpur village as well as a national level award winner in power-lifting. She had lost all hopes as her village lacked basic necessities. After hearing her story on RED FM, supporters from all over the country joined hands to help her. Whereas Dronacharya Institute volunteered to offer a year-long free training to Aastha, Uday Foundation offered to bear one year of food and accommodation expenses for her.
Spreading awareness on voting, Nisha Narayanan, COO, RED FM, said, “At RED FM, we want every individual to take equal responsibility to be able to choose their leaders of tomorrow. We have partnered with the Election Commission of India to increase and encourage people to enroll themselves for the elections. RED FM has always stood up to bring positive change in the society through its campaigns. This initiative endeavors to extend a helping hand to the people of Dalelpur and encourage them to be a part of the General Elections.”
B. N. Singh, D.M. of Gautam Buddh Nagar said, “I thank RED FM and RJ Raunac for bringing up the issue and appreciate how RED FM played a vital role in the voter awareness campaign by encouraging Dalelpur villagers to begin voting. It was truly a remarkable job empowered with a positive and change-making thought for the nation.”
While the nation is observing massive political campaigns, RED FM has tied up with the Election Commission of India for this national initiative. The initiative 'Ab Watan Dabayega Button' aims at creating awareness around voting and helps in creating a milestone voter turnout. The initiative will specially focus on educating and resolving queries of youngsters who feel voting doesn't make a difference. The objective is to keep in mind the first-time voters - people who have just turned 18 or people who haven't voted despite crossing 18 because they think voting doesn't make a difference. RED FM will speak out loud about the fact that every vote counts in building a better and brighter future for India.
About 93.5 RED FM
We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people.
Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that RED FM boasts of over 325 award winning campaigns including Best Brand, Best FM Station & Best RJs.